Joost live in action for optimal performance

"We - sports psychologists -
are the instruments, not the
techniques we use."

– Dr. David Tod

Mental strength is the key to performing under pressure – I help athletes, teams, and professionals develop that strength and recover sustainably, using a down-to-earth, evidence-based approach: Prepare, Peak, Recover. No standard solutions, but tailor-made strategies that fit the person, the team, or the organization. I do this through Talks on stage or more intensively through Training.

TALKS
Keynote & masterclass - Read more
TRAINING
1-on-1 coaching, 24-48 hrs, team development, research & advisory - Read more
Joost Pluijms, PhD
Dr. Joost Pluijms

“Elite sports are hard (work). Blood, sweat, and tears on the track, mat, or field. But, in reality, we see very little of the true battleground. The true battle takes place between the ears.”

Joost Pluijms earned his PhD studying perceptual-cognitive skills and expert performance in sailing. As a certified SPORTPSYCHOLOOG VSPN®, he works at BrabantSport and serves as a High-Performance Expert at TeamNL. Joost enables athletes, teams, and coaches to reach peak performances.

Method

Elite sports today seem like rocket science. They are about finding the right balance between your head, heart, and body. I guide individual athletes, coaches, and teams in their pursuit of optimal performance before, during, and after competition.

WINNING ISN'T ABOUT THE FINISH LINE IT'S ABOUT THE START
WINNING
ISN'T
ABOUT
THE FINISH
LINE
IT'S ABOUT THE START

Where are you now, and where do you want to go? To achieve optimal performance, you must understand your own needs. Based on that, you make targeted decisions and deal with the consequences. If things don't go according to plan, you adjust your behavior to still reach your goal.

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CONQUER
YOUR
SELF
CONQUER
THEM ALL
CONQUER
YOUR
SELF
CONQUER
THEM ALL

How do you perform under pressure? That’s the most crucial question if you want to excel. Once you understand how you react in stressful situations, you can recognize these feelings at the right moment. I teach you skills to maintain your focus, so you can perform optimally even under stress.

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ATHLETES
ARE
JUST LIKE
EVERYONE
ELSE
ATHLETES ARE JUST LIKE EVERYONE ELSE

Elite sports are often about what you don't do, rather than what you do. Complete recovery is essential for a sustainable career. I teach you to recognize and respect your limits and the importance of a life beyond sports.

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Clients

I am proud of my work with leading organizations such as TeamNL Centrum Zuid and the BrabantSport Academy, where I contribute to the development of mental resilience and well-being essential for top performances. My approach focuses on collaboration, enjoyment in sports, and finding innovative solutions for mental challenges.

  • BRABANTSPORT
  • TEAMNL
  • NAC BREDA
  • FC EINDHOVEN
  • MOJO CONCERTS
  • ZANDBEEK
  • KNZB
  • ORANJE ROOD
  • BRAINFEED

“Elite sports are incredible, but they can also be brutally tough. Joost helped me navigate those moments when nothing seemed to work. He helped me regain confidence in myself and rediscover the joy of doing what I love most – competing at the highest level.”
– Job van Uitert, LMP2 driver

“Joost’s expertise and scientific approach have given me new insights as a coach. He simplifies complex situations and has greatly improved the quality of our perception.”
– Jaap Zielhuis, Head Coach, Dutch Watersports Federation

“Joost is a calm, thoughtful professional with a strong ability to adapt. He knows how to connect with a group and presents his material in a clear, concrete way – never vague or abstract.”
– Rick Mathijssen, Head Coach, Dutch U21 Women’s Hockey & AH&BC Women’s 1st Team

Book

As a sports psychologist and scientist, I've had the privilege of working with exceptional athletes, coaches, and teams for years—from sailing to BMX Freestyle, and from hockey to alpine skiing. What makes them belong to the elite? Their mental game.

In my book Think Like an Athlete, Don’t Act Like One I unlock the mental secrets of sports legends from around the world. Not just for athletes, but for anyone who wants to lead their daily life like a champion.

Contact

Sharpen your mental game, perform under pressure, and recover like a pro?
In my keynotes (30-75 min), masterclasses (2-3 hours), and training programs (ranging from 1 day to 6 months), you’ll learn how to achieve peak performance using the core principles of sports and performance psychology: Prepare, Peak, Recover.

Perfect as an energizer, lunch session, or event closer. Looking for a quick boost or a deep-dive program?
Anything is possible – get in touch.

#ThinkLikeAnAthlete #ActLikeAPro

Registration and Certification
SCAS: 1237093
KvK: 65187946

2 talks

Keynote
For professionals and teams who want to perform under pressure, grow mentally, and recover sustainably. In this energetic session (30-75 min), I share scientifically backed insights from elite sports – practical, applicable, and immediately useful in work and daily life.

Masterclass
For organizations that want to build resilient teams and achieve sustainable peak performance. In this in-depth session (2-3 hours), I combine mental training from elite sports with interactive exercises and direct practical applications. Optionally enriched with the personal story of a top athlete or coach.

Clients about Joost

“Joost captured our attention in no time and gave us immediately applicable insights into performing under pressure and staying mentally resilient – inspiring and with a touch of humor.”
– Fleur van Zandbeek, CEO Zandbeek, The Full Story ® for your brand

What will you gain?
  • More focus, more enjoyment – learning to handle pressure and uncertainty differently
  • Optimal performance at the right moment – develop focus, mental resilience, and peak when it matters
  • Sustainable recovery – build energy and resilience for the long term
  • Stronger teams – improve communication, increase trust, and collaborate better
Why Joost?
  • 15+ years of experience as a sports psychologist and movement scientist
  • Coaches elite athletes and businesses – works with BrabantSport and TeamNL
  • Practical & innovative – an approach that truly works
  • Author of Think Like an Athlete, Don’t Act Like One (BIS Publishers)

Each session is tailored to the challenges and sector of your organization. Interested in a custom TALK? Let’s find what fits.

Want to know more about availability or pricing?
Email me for more information.

4 training methods

1-on-1 coaching
For elite athletes and professionals who want to peak when it truly counts. In a tailored program (3, 6, or 9 sessions), you’ll work on mental resilience, focus, and optimal performance with enjoyment – with your Olympic Games, World Championship, European Championship, or another crucial moment as your goal. Also applicable in the business world, where performing under pressure is just as important as in sports.

24-48 hours
For professionals who want to build mental resilience together, perform under pressure, and recover optimally. In this intensive 1- or 2-day training, you will learn step by step how to apply the mental principles of elite sports to your field of work. Together, we build a strong team and a clear game plan – ready to perform!

Team development
For teams that want to grow mentally and perform under pressure: in a program of half or a full season, we strengthen relationships, clarity, team goals, and trust, ensuring the team functions optimally when it truly matters.

Research & advisory
For organizations that want to leverage sports science and performance psychology to maximize results. From eye-tracking measurements to scientifically backed advice – practical insights that directly impact performance.

Clients about Joost

“Working with Joost is fantastic. He truly listens and makes you feel heard. Our conversations were light, yet always valuable – with practical tools that were immediately applicable.”
– Sam van Nunen, Olympic swimmer (4x100m freestyle relay)

“I clicked with Joost immediately. This is the most important thing for me in a sports psychologist – feeling that you can share everything. Because of his own experience in elite sports, I recognized myself in some aspects, and he gave me useful tips.”
– Jannes Beuker, alpine ski racer

What will you gain?
  • More focus, more enjoyment – learning to handle pressure and uncertainty differently
  • Optimal performance at the right moment – develop focus, mental resilience, and peak when it matters
  • Sustainable recovery – build energy and resilience for the long term
  • Stronger teams – improve communication, increase trust, and collaborate better
Why Joost?
  • 15+ years of experience as a sports psychologist and movement scientist
  • Coaches elite athletes and businesses – works with BrabantSport and TeamNL
  • Practical & innovative – an approach that truly works
  • Author of Think Like an Athlete, Don’t Act Like One (BIS Publishers)

Each session is tailored to the challenges and sector of your organization. Interested in a custom TRAINING? Let’s find what fits.

Want to know more about availability or pricing?
Email me for more information.